Job Description
Responsibilities:
- Support the development and implementation of digital marketing communications strategies
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Create winning strategies to grow company social media presence
- Identify trends and derive insights, for spend optimization
- Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key
- Collaborate with agencies and other vendor partners to achieve campaign objectives
- Measuring and reporting on the performance of all digital marketing campaigns
- Derive marketing insights and translate to business decision
- Manage CRM integration to overall business objectives
- Channel optimization (Social media, web, email, and others
- Content development
- Calendar management
- Analytics and reporting
- Identify trends and co-opt into messaging
- Monitor key online metrics to track success
- Liaise with marketing, sales, designs and content teams to optimize customer experience and ensure brand consistency
- Any other task as may be assigned
Requirements:
- Must possess a minimum of B.Sc./HND in Marketing, Communications, Media or any other related field.
- At least a minimum of 5-8 years of experience in digital marketing.
- Professional qualifications and certifications are required.
- Knowledge of online listening tools.
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