Job Description
Responsibilities
- Perform research on current benchmark trends and audience preferences.
- Design and implement social media strategy to align with business goals.
- Set specific objectives and report on ROI.
- Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news).
- Monitor SEO and web traffic metrics.
- Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency.
- Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout).
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up-to-date with current technologies and trends in social media, design tools, and applications.
Requirements
- BSc degree in Marketing or relevant field.
- Proven 2 years of work experience as a Social media manager.
- Hands-on experience in content management.
- Excellent copywriting skills.
- Ability to deliver creative content (text, image, and video).
- Solid knowledge of SEO, keyword research, and Google Analytics.
- Knowledge of online marketing channels.
- Familiarity with web design.
- Excellent communication skills.
- Analytical and multitasking skills.
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