[Vacancy]: Social Media Manager & Content Creator Needed at Softhills Limited

Social media marketing managers work to promote and strengthen an organization’s brand using social media platforms. There are a number of creative, analytical, and managerial aspects to this role. Social media marketing managers can share many of their responsibilities with marketing executives, multimedia specialists, and marketing managers/producers (digital), especially in small- and medium-sized employers (SMEs) where there may not be a dedicated social media manager. Related and alternate job titles include social media manager, social media marketer, social media executive, social media assistant, and social media intern.

RESPONSIBILITIES

Social media marketing managers’ responsibilities revolve around organizing and running marketing campaigns on social media platforms (such as Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat). Typical responsibilities include:

• Creating content, including text posts, videos, and images for use on social media
• Promoting products, services, and content over social media, in a way that is consistent with an organization’s brand and social media strategy
• Scheduling social media posts using applications such as Hootsuite and TweetDeck
• Interacting with customers and dealing with customers’ enquiries
• Developing new social media strategies and campaigns
• Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
• Keeping track of data and analyzing the performance of social media campaigns
• Collaborating with colleagues from across marketing departments to ensure branding is consistent
• Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions.

REQUIREMENTS

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO, and SEO
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail and customer-oriented with good multitasking and organizational ability
• Fluency in English

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