[Vacancy]: Marketing Assistant Needed at FINCA International

March 18, 2024

Job Description

The Marketing Assistant reports to the Head of Marketing and supports the department in its primary and administrative duties.

Essential Duties and Responsibilities:

  • Undertake daily administrative tasks to ensure the functionality and coordination of the department activities.
  • Support in organizing marketing projects, storms, and promotional activities
  • Support market research and analyze consumer rating reports and questionnaires
  • Deploy marketing techniques to gather data (social media, web analytics, ranking, etc.)
  • Update spreadsheets, and databases with statistical, financial, and non-financial information
  • Assist in organizing promotional events and traditional and digital campaigns and attend them to facilitate their success.
  • Support in the preparation and delivery of promotional presentations.
  • In line with the supervision of the Manager, compose and post online content on the company website and social media accounts.
  • Follow up with lead generation both digital and traditional methods.
  • Review customer complaints and work with the support of the Marketing Manager and responsible department for prompt resolution.
  • Manage the Client Support email and ensure all customer correspondences get the required attention/feedback.

Savings Mobilization Drive:

  • Builds a database of prospects using diverse sources to mobilize savings for the Bank
  • Manage assigned savings portfolio to ensure growth.
  • Perform other duties as assigned by the Manager
  • Team: Maintain a good relationship with the staff, and pursue additional training as warranted.
  • Product/ Services: Market all FINCA products and services to potential clients by using promotional tools and mechanisms approved by FINCA’s management.

Customer Service:

  • Ensure customers receive the best service, maintain good relations with customers, and timely respond to the needs of existing customers.
  • Manages difficult or emotional customer situations; Respond promptly to customer needs as per guidelines in the Customer Service Manual.
  • Meet commitments.

Qualifications and Experience

  • Minimum of Diploma (ND or NCE) in Marketing, Business, or relevant field
  • Excellent knowledge of MS Office; Use of Marketing Computer Software and online applications will be an added advantage.
  • Exquisite communication and people skills
  • Honesty and integrity.
  • Ability to work individually as well as in a team

Critical Competencies

  • Analytical – Synthesizes complex or diverse information; Uses intuition and experience to complement data.
  • Problem-Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem-solving situations; Uses reason even when dealing with emotional topics.
  • Technical Skills – Strive to continuously build knowledge and skills; Share expertise with others.
  • Interpersonal Skills – Focuses on solving conflict, not blaming; Maintains confidentiality; Remains open to others’ ideas and tries new things.
  • Teamwork – Balances team and individual responsibilities; Contributes to building a positive team spirit; Puts success of team above own interest; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
  • Motivation – Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Task calculated risks to accomplish goals.
  • Planning/ Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Set goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
  • Quality – Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality

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