The focus of the Marketing Analyst is on Market Research and Consumer Insights (MRCI) to help the business understand consumers and the market.
This is a dedicated resource to focus on gaining market knowledge and consumer insights to help inform strategic direction for the business.
Key Responsibilities
Deliver market and consumer insights to facilitate the creation of commercial presentations and strategy development
Works with the MRCI team to develop proactive consumer insights that are relevant and meaningful to the market
Generate strong understanding of market & consumer trends and behaviour
Support Kerry’s ‘Insight Sales’ approach to selling by developing market and consumer insights to help shape Kerry’s value proposition and messaging
Compile reports containing actionable recommendations as required by the Marketing & Sales teams
Create insight driven, visually compelling presentations, infographics and any other asset to pitch or communicate internally
Analysis and interpretation of market and consumer data
Determine market and consumer needs through qualitative and quantitative research, surveys, and focus groups
Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured
Applies analytical techniques, methodologies, and processes to interpret the data, eliciting insights and delivering substantiated recommendations
Identifies and ensures that all relevant consumer data is incorporated into analysis to ensure a comprehensive view of consumer behaviour
Manage specific insight projects or challenges, where consumer and market data are the most significant dimension, and work with other teams to produce and communicate final results and recommendations
Manage the process to facilitate information/knowledge sharing and transfer, including monthly/quarterly reporting and planning forums
Management of Market Research agencies
Qualifications, Skills & Experience
Bachelor’s Degree or equivalent in Business, Marketing, Mathematics, or the Sciences with at least 3 to 5 years within the Market Research industry
Prior experience in the Food & Beverages, marketing or B2B marketing environment preferable
Strong experience conducting consumer, market, and customer research
Strong experience in industry and market analysis, segmentation, consumer, sales, and customer analysis
Competencies:
Strong analytic and critical thinking and interpretation skills
Strong written and oral communication skills, including creating & making presentations to large audiences.
Problem solving ability
Information gathering techniques
Project management and cross functional team working
Ability to work independently with minimal supervision in a hyper speed environment.
