Job Description
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Experience: 1 – 5 years
- Location: Lagos
- Job Field: Media / Advertising / Branding
About Job
We are seeking a creative and talented Graphics Designer and Social Media Manager to join our dynamic team. The ideal candidate will be responsible for translating high-level concepts into engaging visual content across various platforms. The Graphics Designer & Social media manager will work closely with our marketing and creative teams to produce visually appealing designs that communicate our brand message effectively.
Responsibilities
Graphic Design:
- Develop visually appealing designs for print and digital media, including but not limited to, social media posts, banners, brochures, flyers, and promotional materials.
- Create and design graphics for website content, ensuring a cohesive and visually appealing online presence.
- Generate original ideas and concepts, contributing to the overall creative process.
Branding:
- Ensure consistency in branding across all visual elements, adhering to brand guidelines.
- Collaborate with marketing teams to create materials that align with the brand image and messaging.
Multimedia Content:
- Design and produce multimedia content, including infographics, videos, and animations, to enhance the user experience.
- Work with the marketing team to create visually compelling presentations for various purposes.
Stay Updated:
- Keep abreast of industry trends, design tools, and emerging technologies to continuously improve design capabilities.
- Research and incorporate current design trends into projects to maintain a modern and relevant visual presence.
Social Media Management
- Develop and execute comprehensive social media strategies to achieve company goals and objectives.
- Create and manage social media content calendars, including planning, scheduling, and publishing posts across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Generate engaging and creative content, including text, image, and video-based posts, that resonates with our target audience and reflects our brand voice.
- Monitor social media channels for mentions, comments, and messages, and respond promptly to inquiries, comments, and complaints.
- Analyze social media performance metrics and insights to optimize content strategy, improve engagement, and drive results.
- Stay up-to-date with social media trends, platform updates, and best practices, and recommend new strategies and tactics to enhance our social media presence.
- Collaborate with internal teams, including marketing, sales, and customer service, to align social media efforts with overall business objectives.
- Monitor competitors’ social media activities and industry trends to identify opportunities and areas for improvement.