[Vacancy]: Marketing Assistant Needed at FINCA International

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March 18, 2024

Job Description

The Marketing Assistant reports to the Head of Marketing and supports the department in its primary and administrative duties.

Essential Duties and Responsibilities:

  • Undertake daily administrative tasks to ensure the functionality and coordination of the department activities.
  • Support in organizing marketing projects, storms, and promotional activities
  • Support market research and analyze consumer rating reports and questionnaires
  • Deploy marketing techniques to gather data (social media, web analytics, ranking, etc.)
  • Update spreadsheets, and databases with statistical, financial, and non-financial information
  • Assist in organizing promotional events and traditional and digital campaigns and attend them to facilitate their success.
  • Support in the preparation and delivery of promotional presentations.
  • In line with the supervision of the Manager, compose and post online content on the company website and social media accounts.
  • Follow up with lead generation both digital and traditional methods.
  • Review customer complaints and work with the support of the Marketing Manager and responsible department for prompt resolution.
  • Manage the Client Support email and ensure all customer correspondences get the required attention/feedback.

Savings Mobilization Drive:

  • Builds a database of prospects using diverse sources to mobilize savings for the Bank
  • Manage assigned savings portfolio to ensure growth.
  • Perform other duties as assigned by the Manager
  • Team: Maintain a good relationship with the staff, and pursue additional training as warranted.
  • Product/ Services: Market all FINCA products and services to potential clients by using promotional tools and mechanisms approved by FINCA’s management.

Customer Service:

  • Ensure customers receive the best service, maintain good relations with customers, and timely respond to the needs of existing customers.
  • Manages difficult or emotional customer situations; Respond promptly to customer needs as per guidelines in the Customer Service Manual.
  • Meet commitments.

Qualifications and Experience

  • Minimum of Diploma (ND or NCE) in Marketing, Business, or relevant field
  • Excellent knowledge of MS Office; Use of Marketing Computer Software and online applications will be an added advantage.
  • Exquisite communication and people skills
  • Honesty and integrity.
  • Ability to work individually as well as in a team

Critical Competencies

  • Analytical – Synthesizes complex or diverse information; Uses intuition and experience to complement data.
  • Problem-Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem-solving situations; Uses reason even when dealing with emotional topics.
  • Technical Skills – Strive to continuously build knowledge and skills; Share expertise with others.
  • Interpersonal Skills – Focuses on solving conflict, not blaming; Maintains confidentiality; Remains open to others’ ideas and tries new things.
  • Teamwork – Balances team and individual responsibilities; Contributes to building a positive team spirit; Puts success of team above own interest; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
  • Motivation – Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Task calculated risks to accomplish goals.
  • Planning/ Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Set goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
  • Quality – Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality

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