[Vacancy]: Marketing Analyst Needed at Kerry Group Plc

February 29, 2024

Job Description

About the Role

  • The focus of the Marketing Analyst is on Market Research and Consumer Insights (MRCI) to help the business understand consumers and the market.
  • This is a dedicated resource to focus on gaining market knowledge and consumer insights to help inform strategic direction for the business.

Key Responsibilities

  • Deliver market and consumer insights to facilitate the creation of commercial presentations and strategy development
  • Works with the MRCI team to develop proactive consumer insights that are relevant and meaningful to the market
  • Generate strong understanding of market & consumer trends and behaviour
  • Support Kerry’s ‘Insight Sales’ approach to selling by developing market and consumer insights to help shape Kerry’s value proposition and messaging
  • Compile reports containing actionable recommendations as required by the Marketing & Sales teams
  • Create insight driven, visually compelling presentations, infographics and any other asset to pitch or communicate internally
  • Analysis and interpretation of market and consumer data
  • Determine market and consumer needs through qualitative and quantitative research, surveys, and focus groups
  • Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured
  • Applies analytical techniques, methodologies, and processes to interpret the data, eliciting insights and delivering substantiated recommendations
  • Identifies and ensures that all relevant consumer data is incorporated into analysis to ensure a comprehensive view of consumer behaviour
  • Manage specific insight projects or challenges, where consumer and market data are the most significant dimension, and work with other teams to produce and communicate final results and recommendations
  • Manage the process to facilitate information/knowledge sharing and transfer, including monthly/quarterly reporting and planning forums
  • Management of Market Research agencies

Qualifications, Skills & Experience

  • Bachelor’s Degree or equivalent in Business, Marketing, Mathematics, or the Sciences with at least 3 to 5 years within the Market Research industry
  • Prior experience in the Food & Beverages, marketing or B2B marketing environment preferable
  • Strong experience conducting consumer, market, and customer research
  • Strong experience in industry and market analysis, segmentation, consumer, sales, and customer analysis

Competencies:

  • Strong analytic and critical thinking and interpretation skills
  • Strong written and oral communication skills, including creating & making presentations to large audiences.
  • Problem solving ability
  • Information gathering techniques
  • Project management and cross functional team working
  • Ability to work independently with minimal supervision in a hyper speed environment.
  • Advanced Excel and PowerPoint skills

Click here to apply

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