[Vacancy]: Digital Marketer Needed at Elizabeth Maddeux
Job Description
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Experience: 3 – 7 years
- Location: Lagos
- Job Field: Media / Advertising / Branding, Sales / Marketing / Retail / Business Development
About Job
Elizabeth Maddeux is seeking a highly motivated and skilled Digital Marketer to spearhead our online presence and drive growth through innovative digital strategies. As a Digital Marketer, you will play a pivotal role in enhancing our brand visibility, generating leads, and maximizing conversions.
Job Duties
- Develop and execute comprehensive digital marketing strategies to promote our short-let apartment listing, services, and brand across various online platforms.
- Create and manage engaging content for our website, social media channels, email campaigns, and other digital channels to attract and retain customers.
- Optimize website and landing pages for search engines (SEO) to improve organic traffic and enhance user experience.
- Manage and optimize online advertising campaigns, including PPC, display ads, and retargeting campaigns, to drive qualified traffic and leads.
- Monitor key performance indicators (KPIs) such as website traffic, conversion rates, and ROI to measure the effectiveness of digital marketing efforts.
- Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement in our digital marketing strategies.
- Collaborate with cross-functional teams, including sales, media, design, and development, to align digital marketing efforts with overall business objectives.
- Stay up-to-date with the latest trends and best practices in digital marketing, real estate industry developments, and emerging technologies.
Qualification
- Bachelor’s degree in Marketing, Mass Communications, or related field.
- Minimum of 3 years of experience in a similar role.
- Proven experience in digital marketing, preferably in the real estate industry.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM software.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Creative thinking and problem-solving skills with a keen eye for detail.
- Effective communication skills with the ability to collaborate with diverse teams and stakeholders.
- Results-driven mindset with a focus on achieving measurable outcomes and driving business growth.
