As the Content Producer/Writer at Popcentral, you will play a pivotal role in generating engaging content, assisting in content planning and strategy, and collaborating with various departments to ensure content meets quality standards and aligns with organizational objectives.
This role requires a seasoned writer with experience in traditional media or digital platforms, along with a creative flair and a passion for storytelling.
Responsibilities:
Content Creation: Research, write, and edit compelling content for various platforms, including articles, blog posts, social media posts, video scripts, and more.
Content Planning: Assist in developing content calendars, brainstorming content ideas, and planning content strategies to meet audience engagement and traffic goals.
Source Material: Stay informed about industry trends, news, and topics relevant to our audience. Source and curate content ideas from multiple channels, including news outlets, social media, and online forums.
Collaboration: Work closely with the Digital Team for distribution, and other departments to ensure content is produced efficiently and effectively.
Quality Assurance: Ensure all content is accurate, grammatically correct, SEO-friendly, and aligned with brand guidelines.
Audience Engagement: Monitor audience feedback, comments, and engagement metrics to optimize content performance and identify areas for improvement.
Content Optimization: Implement SEO best practices, keyword research, and content optimization techniques to improve search visibility and organic traffic.
Performance Analysis: Track and analyze content performance using analytics tools. Prepare reports and insights to evaluate content effectiveness and inform future content strategies.
Continuous Learning: Stay updated on industry trends, content marketing best practices, and emerging technologies to enhance content quality and relevance.
Requirements
Proven track record of producing high-quality, engaging content for digital platforms.
Strong writing, editing, and proofreading skills with a keen eye for detail and storytelling.
Experience in content strategy development and audience engagement.
Strong research skills and the ability to gather information from various sources.
Proficiency in SEO, content management systems (CMS), and analytics tools.
Familiarity with content management systems and social media platforms.
Creative thinking and problem-solving abilities.
Ability to work independently and collaboratively in a fast-paced environment.
Excellent writing, and editing, with a keen eye for detail.
