Develop a comprehensive content strategy that aligns with the overall goals and objectives of the project.
Outline the target audience, key messaging, and channels for content distribution.
Create a content calendar outlining the schedule for content creation, publication, and promotion. Include details such as topics, formats, and distribution channels.
Produce high-quality written content, including articles, blog posts, website copy, social media posts, and other written materials.
Ensure that all content is well-researched, engaging, and aligned with the brand’s tone and voice.
Develop visual content such as infographics, images, and graphics to complement written content.
Ensure visual content is visually appealing, on-brand, and enhances the overall messaging.
Create multimedia content, including videos, podcasts, and interactive content.
Revise and edit content based on feedback from stakeholders, ensuring accuracy, clarity, and consistency.
Implement any necessary changes to improve the overall quality of the content.
Optimize written content for search engines to improve visibility and organic reach. Include relevant keywords, meta tags, and other SEO best practices.
Develop content specifically tailored for social media platforms.
Create engaging and shareable social media posts that align with the overall content strategy.
Monitor and analyze the performance of content using analytics tools.
Provide regular reports on key performance indicators (KPIs) and make recommendations for improvement.
Prepare documentation related to the content development process, including style guides, content guidelines, and best practices.
Submit all final content files in the required formats, ensuring that they are easily accessible and usable.
REQUIREMENTS:
Degree in fields like English, marketing, journalism, or related areas.
Ability to manage time effectively
Ability to produce quality work.
Strong interpersonal, communication, and writing skills are crucial for creating engaging and high-quality content
Knowledge of SEO best practices to increase site traffic.
Knowledge of developing content strategies to meet business objectives and engage audiences effectively
Ability to network, build, and maintain relationships with stakeholders
Ability to adapt quickly to changing trends in the content creation industry and identify opportunities
Proficiency in information technology
Ability to work in a fast-paced environment and meet deadlines
Ability to work with audience data and extra business insights and products from the data.
