Job Details:
- Job Title: Google Ads Specialist
- Location: Ibadan, Oyo
- Job Schedule: Full time, Remote
- Schedule: Monday – Friday, for 7.5 Flexible working hours between 6am-6pm Eastern Standard Time Zone (EST)
Responsibilities:
- Create, and manage paid campaigns on different platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn), troubleshoot issues on each, execute ad changes, and integrate UTM/Pixel ID set-up when needed.
- Test and optimize campaigns in order to improve performance, including audience targeting, keyword research and selection, ad group structuring, ad copywriting, and landing page testing.
- Collect and analyze data, perform daily and weekly reporting, and build dashboards with the information. You will need to analyze user engagement (e.g., Click through rate) and provide a rational interpretation of the data.
- Track daily, weekly & monthly KPIs to identify opportunities for improvement. Conduct reporting on a daily, weekly, and monthly basis and communicate back to the team on performance
- Assist in determining the effectiveness of paid efforts and identify strategy with necessary tactics and resources
- Gather competitive intelligence, including research on competitor keywords, ad copy, and landing pages then generate ideas and strategies to improve campaign performance
- Identify the dynamics of marketing for our clients and contribute creative input for new strategies to level up the results
- Documents and plans to build processes to scale the productivity and results
- Monitor budget distribution and performance of paid ad campaigns
- Provide SEO analysis and recommendations, particularly with relation to the features and structure of websites and web pages.
- Provide recommendations and carry out content creation methods in accordance with general and keyword-specific SEO goals.
- Monitor and manage our social media initiatives by providing accurate data and insights on our ongoing campaigns.
Skills & Requirements:
- 2-5 years of experience with Google AdWords, and Google analytics.
- 1-3 years of professional SEO experience
- Demonstrated track record of running paid search accounts, paid social accounts, and re-targeting efforts
- Experience in tracking email campaign metrics (delivery, open, click-through rates)
- Strong understanding of business metrics, digital KPIs, and data interpretation skills.
- Excellent research, analytical processing, website analysis, and keyword optimization
- Familiarity with survey tools, CRM programs, and databases.
- Knowledgeable in Google Webmaster Tools, Search Console, Google Analytics, Google Adwords, Google Data Studio
- Google Adwords and Analytics Certified is an advantage
- Excellent oral and written communication abilities
- Strong organizational and time-management skills: phenomenal attention to detail, operate with urgency and discipline
- Comfortable working in a fast-paced environment
- Able to work independently as well as cross-functionally in a team-oriented environment
- Have an entrepreneurial mindset and is passionate about building a business
Method of Application:
Interested candidates should click on the link below to apply:
Click Here To Apply
Deadlines:
Not Specified
