- Job Type: Full Time , Remote
- Qualification: BA/BSc/HND
- Content Marketing: 5 years (Required)
- Digital Marketing: 5 years (Required)
- Music Marketing: 5 years (Required)
- Location: Lagos
Santabella Music Empire is seeking a talented and experienced Content Marketing Specialist to join our team and drive the development and execution of our content marketing strategy. Reporting to the COO, you will play a crucial role in shaping our brand narrative, engaging our audience, and maintaining our position as a thought leader in the industry.
- Strategy Development: Develop a strategic roadmap for content marketing initiatives, from concept to implementation. Define the long-term vision and strategy for content data management, with a focus on scalability and maximizing business impact.
- Budget Management: Create and manage the content budget efficiently, with quarterly reports on budget performance to ensure optimal resource allocation.
- Team Management: Lead and motivate the content marketing team, monitoring performance and fostering a culture of innovation and collaboration. Collaborate with the people operations department to build a committee of creatives through innovative initiatives.
- Stakeholder Management: Collaborate with various stakeholders across departments, particularly A&R and marketing, to ensure alignment and understanding of plans, tactics, and campaigns.
- Content Marketing Execution: Oversee the execution of various content materials across the business and roster, ensuring high quality and alignment with strategic goals.
- ROI Analysis: Manage and report on demand generation campaigns versus KPIs, providing regular dashboards and insights to the COO and other stakeholders. Identify opportunities for improvement and capitalize on successes.
- Process Optimization: Define content design workflows and parameters to drive efficiency and optimization. Continuously review processes to ensure cost efficiency and effectiveness.
- Minimum of 3 years of leadership experience and over 8 years of experience in content marketing within the entertainment industry, including TV/streaming services or content production companies.
- Demonstrated experience in developing content marketing strategies that impact business results.
- Excellent written and presentation skills, with the ability to inspire and engage teams at all levels.
- Broad experience across content marketing channels and a commitment to testing and learning.
- Proven track record of delivering innovative campaigns and visuals.
- Experience in budget management and project management is essential.
The responsibilities outlined in this job description may evolve based on the dynamic nature of our business environment. We are seeking individuals who are adaptable, proactive, and committed to the success of Santabella Music Empire.