JOB DESCRIPTION
Reports To: Senior Manager CVM Commercial & Operations
Division: Marketing
Description: As a key member of our team, you will play a crucial role in defining business requirements for essential customer value management (CVM) capability development projects. This includes working on campaign management & measurement systems, channel capabilities, and integration. Your focus will be on driving the implementation of outbound and inbound marketing frameworks.
Responsibilities:
- Provide input and support for defining business requirements in key CVM capability development projects, including campaign management, measurement systems, and channel integration.
- Drive the implementation of outbound and inbound marketing frameworks.
- Develop key inputs such as eligibility rules, arbitration prioritization, predictive models, offer value, levers, channel capacity, previous activity performance evaluation, customer investment rules, and strategic priorities.
- Manage campaigns for outbound and inbound customer contact activity based on the customer contact plan and requirements from the Customer Value Management Base Marketing teams.
- Ensure effective management of customer decisioning logic/rules.
- Manage post-activity reports and conduct in-depth performance evaluations to enhance existing decisioning rules and drive increased business benefits.
- Prepare detailed Monthly BTL Plans for the Campaign Management team, reporting progress, risks, and issues that need attention.
- Implement customer contact policies and plans aligned with MTN consumer strategies and measure their effects, reporting results to related departments.
- Collaborate with project managers to ensure progress aligns with the customer value management roadmap, addressing risks or issues promptly, and providing subject matter expertise when required.
Education:
- First degree in any relevant discipline.
- Industry certification(s) and/or post-graduate/professional qualification(s) in a related field (an added advantage).
Experience:
- 6 – 13 years of experience, including:
- 3-5 years of customer value/lifecycle management experience in general terms, with a minimum of 3 years’ experience in Telecoms (Segments/CVM teams).
- Managerial track record of at least 1 year or above.
- Good knowledge/experience of developing and managing targeted CVM value propositions for identified opportunities and risks.
- Proficiency in analyzing the outputs of managed activities and their development over time to meet pre-set targets.https://www.myjobmag.com/apply-now/560555
Eligible Females and People with Disabilities are encouraged to apply
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