[Vacancy] Manager – Campaign Management (Data Devices FBB MoMo and Digital).Marketing NG

JOB DESCRIPTION

Reports To: Senior Manager CVM Commercial & Operations

Division: Marketing

Description: As a key member of our team, you will play a crucial role in defining business requirements for essential customer value management (CVM) capability development projects. This includes working on campaign management & measurement systems, channel capabilities, and integration. Your focus will be on driving the implementation of outbound and inbound marketing frameworks.

Responsibilities:

  • Provide input and support for defining business requirements in key CVM capability development projects, including campaign management, measurement systems, and channel integration.
  • Drive the implementation of outbound and inbound marketing frameworks.
  • Develop key inputs such as eligibility rules, arbitration prioritization, predictive models, offer value, levers, channel capacity, previous activity performance evaluation, customer investment rules, and strategic priorities.
  • Manage campaigns for outbound and inbound customer contact activity based on the customer contact plan and requirements from the Customer Value Management Base Marketing teams.
  • Ensure effective management of customer decisioning logic/rules.
  • Manage post-activity reports and conduct in-depth performance evaluations to enhance existing decisioning rules and drive increased business benefits.
  • Prepare detailed Monthly BTL Plans for the Campaign Management team, reporting progress, risks, and issues that need attention.
  • Implement customer contact policies and plans aligned with MTN consumer strategies and measure their effects, reporting results to related departments.
  • Collaborate with project managers to ensure progress aligns with the customer value management roadmap, addressing risks or issues promptly, and providing subject matter expertise when required.

Education:

  • First degree in any relevant discipline.
  • Industry certification(s) and/or post-graduate/professional qualification(s) in a related field (an added advantage).

Experience:

  • 6 – 13 years of experience, including:
    • 3-5 years of customer value/lifecycle management experience in general terms, with a minimum of 3 years’ experience in Telecoms (Segments/CVM teams).
    • Managerial track record of at least 1 year or above.
    • Good knowledge/experience of developing and managing targeted CVM value propositions for identified opportunities and risks.
    • Proficiency in analyzing the outputs of managed activities and their development over time to meet pre-set targets.https://www.myjobmag.com/apply-now/560555

Eligible Females and People with Disabilities are encouraged to apply

Apply Here

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