Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner, and monitor customer reviews manage and own the strategy for the website responsible for web analytics, including Google Analytics, Google Tag Manager, and Mixpane
create and enhance journeys for our persona’s on the website that facilitate the achievement of Web KPIs using insights from quantitative and qualitative behavioural data.
coordinate, manage, and execute ongoing website development projects from a marketing perspective in partnership with internal resources and external agencies serve as the primary liaison between IT and various marketing stakeholders.
Develop and manage website/CMS governance & processes for the business, plus marketing automation tools (Hubspot)
