The sales and marketing officer is to generate new business opportunities and play a vital role in enhancing the brand’s market position through effective business development and brand strategies.
Responsibilities
Drive increased revenue and profit generation to achieve business growth, by at least 20% annually
Work with the sales and marketing lead to develop and implement effective marketing strategies to increase brand visibility, reach and desired market position.
Conduct product demonstrations to showcase the unique features and benefits of our gift and stationery items.
Utilize innovative techniques to engage customers and drive sales conversion.
Implement control systems to monitor and optimize product inventory and sales performance.
Stay updated on market trends and competitor activities to identify areas for improvement.
Collaborate with the existing teams to develop compelling marketing campaigns and promotions.
Provide valuable feedback to improve product development and enhance competitive offerings.
Contribute to the overall growth and profitability of the company by achieving revenue targets.
Stay informed about industry best practices and emerging trends in marketing and sales.
Maintain confidentiality and protect the organization’s value by handling sensitive information appropriately.
Initiate and maintain business relationships with all vendors (manufacturers, distributors, and all middlemen).
Propose potential business deals and product distribution channels, by researching, contacting potential partners, and exploring opportunities.
Screen potential business deals by analyzing market strategies, deal requirements and projected financial earnings/expenditure by, evaluating options and resolving internal priorities, and subsequently make recommendations to the marketing lead.
Close new business deals by coordinating requirements; developing and negotiating contracts, and integrating contract requirements with business operations.
Manage the relationship with the customer pre and post-payment, ensuring goods are delivered promptly.
Professional Requirements
Bachelor’s Degree in Marketing, Management, Business Administration, or any relevant discipline
A minimum of 5 years of experience, in a similar managerial position is required
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Key Competencies / Skills:
Superb stakeholder and relationship management skills
Excellent project management skills
Strong analytical skills and data-driven thinking
Excellent negotiation skills, with a track record of successfully pitching for new business
