[Vacancy]: Marketing and Brand Development Specialist Needed at Population Services International (PSI)

April 10, 2024
Application deadline closed.

Job Description

Job Description

  • We are looking for an experienced and result-driven Marketing and Brand Development Specialist in Nigeria to join our awesome team that is passionate about understanding and meeting the needs of Nigerians with a focus on the health needs of women! Sound like you? Read on.

Job Overview

  • The Marketing and Brand Specialist will play a crucial role in developing and executing marketing strategies to promote PSI Nigeria’s Health products and enhance brand visibility.
  • This position requires a creative and strategic thinker with a deep understanding of digital marketing and a proven track record in building and managing successful product brands.


Brand Development:

  • Develop and implement comprehensive brand strategies to enhance the visibility and market presence of PSI Nigeria’s products.
  • Create and maintain a consistent brand identity across all marketing channels.

Digital Marketing:

  • Leverage digital marketing channels, including social media, email marketing, and SEO, to drive brand awareness and product sales.
  • Develop and execute online campaigns to reach target audiences effectively.

Product Marketing:

  • Plan and execute product launches, including the development of marketing collateral, product positioning, and messaging.
  • Conduct market research to identify consumer needs and trends, informing product development and marketing strategies.

Content Creation:

  • Create engaging and relevant content for digital platforms, including social media, blogs, and other online channels.
  • Collaborate with internal teams and external partners to generate compelling and informative content.

Analytics and Reporting:

  • Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.
  • Provide regular reports and insights to leadership on marketing performance and areas for improvement.
  • Brand and marketing strategy development

Market Research:

  • Conduct thorough market research and analysis to identify emerging trends, competitive threats, and growth opportunities.

Budget Management:

  • Work closely with the finance team to develop and manage revenue budgets, forecasts, and performance metrics and implement cost-effective measures to maximize profitability.


  • Bachelor’s Degree in Marketing, Business Administration, or a related field.
  • At least 4 years of experience in product marketing and brand management, with a focus on digital marketing.
  • Proven track record of successfully launching and managing product brands in the digital space.
  • Strong analytical skills and proficiency in using analytics tools to measure campaign performance.

Key Personal Competencies:

  • Digital marketing expertise, including SEO, social media, email marketing, and online advertising.
  • Creative thinking and the ability to develop innovative and impactful marketing campaigns.
  • Strong project management skills, with the ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Strong understanding of market trends, consumer behavior, and digital marketing.

Click here to apply