As a Business Data Analyst, you will be a crucial part of Paga’s Growth unit. Your role will involve merging product and marketing data with business acumen to boost consumer adoption and retention in collaboration with business partners across the organization. This role requires strategic, analytical, and administrative skills, as you will be providing support and data-driven direction within the Growth team.
The Business Data Analyst at Paga is a blend of traditional roles in strategy, product marketing, and business intelligence. In this dynamic role, you will focus on consumer behavior and transaction data. Your responsibilities include conducting qualitative and quantitative consumer research, analyzing and synthesizing trends, crafting actionable insights, managing projects, and reporting. All these efforts aim to achieve the business goals of consumer acquisition and retention sustainably.
You are expected to work closely with stakeholders across the company, and your deliverables will involve executing your strategic recommendations. The successful candidate will have a passion for innovative analysis, strong communication skills, scalable processes, and the ability to develop findings and recommendations that go beyond the numbers.
PRIMARY RESPONSIBILITIES
Develop, evaluate, and report on targeted marketing strategies and initiatives
Create a variety of models to predict and better understand consumer behavior
Design and launch experiments, determine campaign targeting strategies, and develop category-specific KPIs, forecasts, and goals
Build dashboards, reports, and alerting systems for ongoing analysis and monitoring of marketing campaigns, categories, and channels
Identify process and system improvement opportunities by monitoring existing metrics, analyzing data, and partnering with internal teams as needed
Support the ongoing analysis of business performance to inform marketing and product development decisions
Enable effective decision-making by retrieving and aggregating data from multiple sources and compiling it into a digestible and actionable format
Develop and maintain strong working relationships with internal business partners and external vendors to improve strategies and make recommendations
Conduct user/transaction analysis
Conduct market and consumer behavior trend analysis
Stay updated on industry and market trends
Undertake other roles as assigned by the Growth leadership.
KEY COMPETENCIES
Data Fluency: Expert quantitative analysis and logical reasoning; 3+ years’ experience using database languages (e.g., SQL or BigQuery) and visualization tools (PowerBI and Tableau) on large data sets to extract trends and insights
Proficiency in Microsoft Excel and the rest of the Microsoft Office suite
Hands-on experience conducting customer segmentation, cohort performance, and product funnel analyses is preferred
Strong focus on metrics to measure and demonstrate success
Excellent team player with strong interpersonal skills and the ability to collaborate with cross-functional teams
Excellent verbal, non-verbal, and written communication skills
Quick thinking, bright, and self-confident
Demonstrated ability to multi-task and manage competing priorities
Intrapreneurial, self-driven, hardworking, and proactive
Strong planning, organization, presentation, project management, technical, and analytical skills
A keen eye for details, market, and consumer insights, and how to utilize them for a commercial advantage
Proven problem-analysis and problem-solving skills, good judgment, and decision-making ability
Project management certification would be a bonus
KNOWLEDGE AND SKILL REQUIREMENTS
Bachelor’s Degree Required
Proficiency in Ms Office – Visio, Excel, Word, PowerPoint, Power Bi, Amplitude
Communicates tactfully and effectively both verbally and in writing
Flexibility and adaptability to new instructions and/or dynamic organizational priorities
Must be a team player and able to work collaboratively with others.
