Develop, execute, and manage digital marketing campaigns
Oversee all digital media/social media strategy
Responsible for maintaining the ROI across all digital channels MoM
Create continuous engaging content and relate offline activities in an attractive manner on online platforms
Lead the organization of brand events as a means to create buzz online and organic branded content
Manage and maintain the organization’s digital media channel and website
Write and optimize content for the website and social networking accounts such as Facebook, Twitter, Instagram, etc.
Track and analyze website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts, and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay-per-click (PPC) ad management
Write copy for email marketing campaigns and other online campaigns
Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Organize and Attend product launches and networking events
Any other marketing-related duties and responsibilities that may be assigned from time to time by the Marketing Manager and Director
Weekly/Monthly inventory and stock-taking reports, Monthly food cost reports for all the stores; Inventory valuation, unit stock cost report/prices
Qualifications
A degree in Marketing, Arts, and or Humanities is desirable
2 – 3 years of experience in digital communications and marketing
Excellent analytical skills
Excellent digital media & social knowledge & technical digital skills
Independent, mature, self-initiative, and possesses a positive attitude
Possess ownership & leadership skills
Strategic thinking skills: able to analyze consumer knowledge and brand positioning, and develop sound marketing strategies suitable for online
Editing and writing skills: to devise and edit content for various digital platforms. Writing blog posts are an integral part of the job
Communication skills: These will mainly be deployed internally. Need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work, and what their marketing application is.
Web development skills: A digital marketing executive is not a software developer, but they need a sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization, and advanced Word and Powerpoint skills
Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines.
Organizational Skills must be highly organized with tasks assigned and have good documentation skills.
