Job Description
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Experience: 2 years
- Location: Lagos
- Job Field: Media / Advertising / Branding
Position Overview
- Digital Coordinator – Responsible for managing various digital platforms, coordinating online marketing campaigns, managing the creation and successful implementation of campaign activities across a wide range of platforms, including email, web, and supporting digital projects within the organization. This role requires strong organizational skills, digital marketing knowledge, and the ability to collaborate with cross-functional teams to achieve strategic objectives
Key Responsibilities
Digital Platform Management:
- Manage and maintain the organization’s website, ensuring content is up-to-date, relevant, and optimized for search engines.
- Oversee social media channels, including content creation, scheduling, and engagement to enhance brand visibility and engagement.
- Monitor website and social media analytics to track performance and identify areas for improvement.
- Coordinate with web developers, designers, and content creators to implement website updates and enhancements.
Online Marketing Campaign Coordination:
- Collaborate with the marketing team to develop and execute digital marketing campaigns across various channels, including email, social media, and display advertising.
- Create and deploy email marketing campaigns, including segmentation, scheduling, and tracking of results.
- Assist in the creation of digital advertising materials, such as banners, landing pages, and ad copy.
Content Creation and Management:
- Generate engaging content for digital platforms, including short videos, website copy, blog posts, social media updates, and email newsletters.
- Ensure all digital content aligns with brand guidelines and messaging strategies.
- Coordinate with internal stakeholders to gather content requirements and approvals.
Digital Project Support:
- Assist in the planning and execution of digital projects, such as website redesigns, app development, and digital tool implementations.
- Coordinate project timelines, resources, and deliverables to ensure timely completion.
- Provide support for testing, troubleshooting, and user training during project implementation phases.
Data Analysis and Reporting:
- Analyze digital marketing metrics and campaign performance data to generate insights and recommendations for optimization.
- Prepare regular reports on key performance indicators (KPIs) to stakeholders, highlighting successes, challenges, and opportunities for improvement.
- Utilize data-driven insights to inform future digital marketing strategies and tactics
Skills and Knowledge:
Graphic Design & Content Creation:
- Excellent typography skills and design expertise, Creative thinking
- Familiarity with graphic design tools (e.g., Adobe Creative Suite).
- Ability to develop engaging content for generating traffic.
Web Management:
- Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Knowledge of HTML/CSS and basic web development principles
Efficiency & planning:
- Ability to create rules and establish/update procedures.
- Creative and production processes understanding and can-do spirit in order to follow production deadlines
Teamwork & communication skills:
- Ability to respond positively and calmly to shifting priorities, demands, and timelines.
- Good verbal and written communication skills. Demonstrated ability to communicate and present layouts to stakeholders.
- Understanding the creative process and working as a team member in order to develop the best results
Qualifications & Experience
- Bachelor’s Degree in marketing, Communications, or related field.
- 2+ years of experience in digital marketing or related roles.
- Proficiency in content management systems (CMS), email marketing platforms, website management, and social media management tools.
- Strong understanding of digital marketing principles, including SEO, SEM, email marketing, and social media marketing.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Detail-oriented with strong organizational and project management skills.
- Ability to work effectively in a fast-paced, collaborative environment.