Job Summary:

• We are seeking a dynamic and creative Business Development and Social Media Officer to join our team at ISTPrints. The ideal candidate will be responsible for driving business growth, client acquisition, and brand awareness through strategic business development initiatives and social media marketing campaigns tailored to the printing industry.

Key Responsibilities:

•  Identify and pursue new business opportunities within the printing industry to expand the company’s client base and revenue streams.
•  Develop and implement strategic business development plans aligned with company goals and objectives.
•  Conduct market research to identify emerging trends, customer needs, and competitor activities specific to the printing industry.
•  Build and maintain relationships with print buyers, advertising agencies, graphic designers, and other stakeholders through networking and outreach efforts.
•  Attend industry events, trade shows, and conferences to promote the company’s printing services and generate leads.
•  Generate leads through various channels, including cold calling, email marketing, and social media outreach, with a focus on print-related businesses.
•  Qualify leads and convert them into sales opportunities through effective communication and relationship-building.
•  Manage relationships with existing clients to ensure high levels of customer satisfaction and identify opportunities for upselling or cross-selling additional printing services.
•  Develop and execute social media strategies to increase brand awareness, engagement, and follower growth within the printing industry.
•  Create and curate compelling content for social media posts, blogs, and other marketing materials tailored to print-related topics and interests.
•  Analyze social media performance metrics and generate reports to track the effectiveness of social media campaigns and inform future strategies.
•  Write and edit engaging content for various marketing materials, including website content, blog posts, case studies, and print samples.
•  Develop marketing collateral, such as brochures, flyers, and catalogs, to showcase the company’s printing capabilities and services.
•  Ensure that all marketing content is consistent with the company’s brand identity, messaging, and industry expertise.
•  Track and analyze key performance indicators (KPIs) related to business development and social media marketing within the printing industry.
•  Generate regular reports to provide insights into the effectiveness of marketing efforts and identify areas for improvement.
•  Use analytics tools to measure ROI and evaluate the success of marketing initiatives targeted at print-related audiences.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in business development, client acquisition, and social media marketing within the printing industry.
• Strong understanding of printing technologies, processes, and industry trends.
• Excellent communication, interpersonal, and networking skills.
• Proficiency in digital marketing tools and platforms, including social media management tools, Google Analytics, and CRM systems.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a collaborative team.

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