Trade Marketing Manager at Frutta Foods and Services Nigeria Limited 

Marketing
Lagos
September 21, 2024
Full Time
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Job Description

 

 

  • Job Location: Lagos
  • Job Type: Full-time

 

Job Summary

 

  • Marketing Execution Lead – supports the sales team in ensuring all trade marketing activities/campaign are executed, hereby resulting in positive growth impact on volume target.
  • Engaging customers to give information or advice about the company’s products or services

 

Responsibilities

 

  • Maintain look of Success in outlets• Execution of operationalized brand initiatives for the channel
  • Design and execution of FC & IC customer’s tailor-made activation plans• Managing tailor-made customer projects for consumer impact.
  • Step change standard of execution/activation of marketing campaigns/activities, shopper promotions, PICOS across Key Account & General Trade FC/IC channels.
  • Ensure the successful and timely implementation of all Trade Marketing end-to-end activities in respective channels (promotions, branding, product launches, sampling, festivals, incentive programs, etc.) with the help of the Sales & Merchandising team, external agencies and suppliers.
  • Ensure the prompt execution of marketing-related deliverables.
  • Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
  • Draft post-activity summary reports evaluating the activity and concluding ‘best practises’ as well as learnings and improvement.
  • Conduct regular trade visits across all channels to monitor implementation standards and ensure all items in the market are displayed properly, planograms are applied and must Stock-List is followed as instructed.
  • Ensure regional adaptation of trade and system marketing activities, programs and campaigns.
  • Ensure budgetary control and support optimal DME spend versus ROI, as well as measure activity performance against plan in assigned region.
  • Participate in JBPs & develop marketing activation calendars for customers.
  • Coordinate with sales team on the implementation of the regional TM activities B2S and keep internal stakeholders aligned on activity calendar to ensure smooth implementation.
  • Work closely with sales managers and customers to create targeted programs.
  • Initiate customer engagement to ensure excellent service standards, respond efficiently to customer inquiries and maintain high customer satisfaction.
  • Any other related activities assigned by your line manager.

 

Requirements

 

  • At 3 years of experience in Trade marketing or frontline
  • Customer Focus.
  • Good knowledge of industry and competition.
  • Good knowledge of beverage products and brands, trade marketing (shopper, customer, channel) skills
  • Strong understanding of in-store performance drivers
  • Strong knowledge of merchandising and POP materials specification
  • Timely initiation of materials.
  • Market intelligence.
  • Data analysis & KBI reporting capability
  • On time execution as per SLA and quality of activation.
  • Timely update and report of activation projects.
  • Timely response to customer enquiry on information about the company’s products and services.
  • Customer feedback survey.
  • Application Closing Date: 20th October, 2024.

 

Method of Application

Interested and qualified candidates should send their CV to: recruitment@fruttafoods.com using the Job Position as the subject of the mail.

 

 

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