Develop webpages, landing pages, microsites, etc. for digital marketing campaigns in line with defined brand guidelines.
Perform routine troubleshooting of the website and resolve identified issues.
Conduct routine tests on website content to ensure clear display and fast page loading times.
Work on Mobile / App / SEO requests to ensure that are adaptable and best practices are implemented on developed webpages, microsites, etc.
Advise and implement necessary website security standards.
Develop reports for relevant stakeholders describing usage rates and engagement levels.
Resolve reported content issues.
Resolve all issues identified by the Crawling Information tool and fix all broken links.
Upload and remove digital content on the website as required.
Maintain and manage webmaster software.
Identify and recommend improvement opportunities for FirstBank’s website.
Regular site audits and vulnerability checks.
Ensure relevant tools for optimizing sites are deployed are used, and also ensure search engines show bank-owned sites for selected queries.
Manage internal and external link details to ensure a good amount of links are pointing to bank-owned sites (backlinks) for listing on top of the search results.
Work with agencies to execute and optimize paid search campaigns.
Support in campaign planning.
Perform A/B tests for landing pages, messaging, and multiple user experiences.
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
JOB REQUIREMENTS
Education
Graduate degree in Marketing, Social Sciences, and/or Information Technology or related discipline.
Digital Marketing certification will be an added advantage.
Experience
3-5 years experience in marketing communications with at least 3 years experience in digital marketing, brand advertising, and/or consumer goods marketing. Experience in financial services, product management, and investment banking/asset management will be an added advantage.
Certification in related fields is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist
Work experience in a Digital Lab, FCMG, telecommunications, IT industry will be an added advantage.
