Strong understanding of digital marketing channels, including SEO, PPC, social media, and display advertising.
Minimum of 2 years of proven SEO experience. Profound understanding of SEO and SEM best practices and strategies.
Experience in creating SEO-friendly content. Familiarity with SEO tools such as Moz, Ahrefs, SEMRush, ScreamingFrog, Hotjar, etc.
Solid knowledge of web analytics tools like Google Analytics, Google Search Console, Google Tag Manager, etc.
Stay up-to-date with the latest trends and best practices in SEO and SEM.
Strong project management skills and ability to take on multiple tasks.
Excellent written and verbal communication skills.
Mind-blowing creativity.
Job Responsibilities
Develop digital marketing strategies and that align with the company’s business goals.
Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
Measure and report on the performance of digital campaigns, and compare against goals (KPIs).
Manage and execute campaigns across various digital channels, including social media and display advertising.
Craft compelling SEO content. Formulate and implement effective link-building strategies.
Optimize copy and landing pages for search engine marketing. Conduct ongoing keyword discovery, expansion, and optimization.
Execute tests, analyze data, and identify growth opportunities. Track and measure the performance of marketing campaigns, providing insightful reports for informed decision-making.
Collaborate with the development team to ensure seamless implementation of SEO best practices.
Stay up-to-date with emerging digital marketing trends and techniques.
