Develop, implement, and continually improve systems, structures, policies, processes and tools that assist the company identify and maximize revenue opportunities from its target markets, customers and products.
Identify and analyze the comprehensive potentials of all target markets and define the company’s product targets and sales strategy for each market in alignment with required/available resources
Design and implement sales programs and initiatives to actualize the company’s annual business plan objectives and targets
Proactively identify and track changes/trends in poultry products purchase and consumption patterns/requirements and propose modifications to company production plans and sales strategies.
Lead the development and implementation of a vibrant sales policy that is purpose driven, target oriented and such that forges strategic alliance/partnership to maximize the sales of company products.
Manage and lead the following processes on behalf of the company:
Translation of the company’s business plan objectives and targets into product sales volumes by regions and channels
Sales channel management
Customer definition and Segmentation
New customer acquisition
Customer relationship management
Negotiating and documenting Sales Contracts
Advertisement and Marketing Management Build and strengthen the capacity of the company’s sales team by:
Continuously assessing the capability of the team to deliver on agreed outcomes.
Providing leadership that inspires others to succeed and develop, and proactively share experience, knowledge and ideas.
Coaching and counseling team members as necessary.
Qualifications
Educational Qualifications/Experience:
Minimum of university degree and relevant professional certification (Master’s degree in Business Administration will be advantageous)
Minimum of 7 to 10 years working experience in farm/food industry; with proven leadership and or 5 to 7years senior management experience in sales & marketing
