Create and post original and relevant content on our social media channels, such as Facebook, Twitter, Instagram, and LinkedIn, according to our editorial calendar and brand guidelines.
Write captivating captions and hashtags that reflect our brand voice and tone and encourage engagement from our followers and potential customers.
Research and identify trending topics, hashtags, and influencers in our niche and industry, and use them to create and share content that attracts and retains our target audience.
Monitor and respond to comments, messages, and reviews from our followers and customers on our social media platforms, and escalate any issues or feedback to the senior social media manager or the customer support team.
Track and measure the performance of our social media posts and campaigns, using tools such as Google Analytics, Facebook Insights, and Twitter Analytics, and report on the results and insights to the senior social media manager and the marketing team.
Assist with developing and implementing new and innovative social media strategies and campaigns to increase our brand awareness, reach, engagement, and conversions.
Stay updated on the latest trends, best practices, and tools in social media marketing, and suggest new ideas and improvements to enhance our social media presence and performance.
Qualifications
Eligible candidates include individuals currently engaged in NYSC (within 3 months of service) or those actively searching for a PPA.
Reliable internet access and a laptop or computer with the necessary software and tools for the role
A degree in marketing, communications, or a related field (or recently graduated).
Strong knowledge of social media platforms, including their respective best practices and algorithms.
Excellent written and verbal communication skills with a keen eye for grammar and spelling.
Proficiency in using social media management tools and analytics platforms.
Basic graphic design skills and experience with tools like Canva or Adobe Creative Suite.
Ability to work effectively in a fast-paced, deadline-driven environment.
Strong organizational skills and attention to detail.
A self-starter with a proactive mindset and the ability to take initiative.
Familiarity with social media advertising platforms (e.g., LinkedIn Ads Manager) is a plus.
A portfolio or examples of previous social media content management is highly desirable.
