[Vacancy]: Marketer Needed at E-direct.ng Essential Nigeria Limited

May 20, 2024

Job Description


  • Market Research: Conduct market research to identify consumer needs, preferences, and trends. Analyze competitor activities and market conditions to inform marketing strategies.
  • Marketing Strategy: Develop comprehensive marketing plans and campaigns to promote products or services effectively. Set measurable objectives and key performance indicators (KPIs) to evaluate success.
  • Digital Marketing: Utilize digital channels such as social media, email marketing, SEO, and SEM to reach target audiences and increase brand visibility.
  • Content Creation: Create engaging content, including copywriting, graphics, videos, and other multimedia assets, to support marketing initiatives across various platforms.
  • Brand Management: Maintain brand consistency and integrity across all marketing communications and collateral. Ensure brand messaging resonates with target audiences and reflects brand values.
  • Campaign Management: Plan, execute, and optimize marketing campaigns to generate leads, drive conversions, and increase sales. Monitor campaign performance and adjust strategies as needed.
  • Customer Relationship Management (CRM): Implement CRM systems to manage customer data, track interactions, and personalize marketing efforts to enhance customer engagement and retention.
  • Analytics and Reporting: Monitor and analyze marketing metrics and data to evaluate campaign effectiveness, ROI, and customer acquisition cost (CAC). Generate regular reports to inform decision-making and optimize strategies.
  • Collaboration: Work cross-functionally with sales, product development, and other teams to align marketing efforts with overall business objectives. Collaborate with external agencies or partners as needed.
  • Continuous Learning: Stay updated on industry trends, best practices, and emerging technologies in marketing. Continuously seek opportunities for professional development and skill enhancement.


  • Bachelor’s degree in Marketing, Business Administration, or related field preferred.
  • Proven experience in marketing roles, with a strong understanding of marketing principles, techniques, and tools.
  • Creativity: Ability to think creatively and develop innovative marketing strategies and campaigns.
  • Analytical Skills: Proficiency in data analysis and interpretation. Experience with marketing analytics tools and platforms is advantageous.
  • Communication: Excellent written and verbal communication skills. Ability to convey ideas clearly and persuasively to a diverse audience
  • Project Management: Strong organizational and project management skills to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • Team Player: Collaborative attitude with the ability to work effectively in a team environment and build positive relationships with colleagues and stakeholders.
  • Adaptability: Flexibility to adapt to changing priorities, market dynamics, and business requirements in a fast-paced environment.

Working Conditions

  • An office-based work environment with occasional travel for meetings, events, or client visits.
  • Flexible hours may be required to accommodate deadlines or project demands.
  • Remote work opportunities may be available depending on the employer’s policies and industry norms.

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