[Vacancy]: Digital Marketing Manager Needed at Mega Lotto Gaming Network

May 22, 2024

Job Description

Job Summary

We are seeking an experienced and innovative Digital Marketing Manager to lead our company’s digital marketing strategies and campaigns. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing initiatives across multiple channels, including social media, email, website, and online advertising.

Responsibilities

  • Develop and execute comprehensive digital marketing strategies aligned with the company’s overall marketing objectives and goals.
  • Manage and optimize the company’s website, ensuring a seamless user experience, effective content management, and data-driven optimization.
  • Plan and execute social media campaigns across various platforms (Facebook, Twitter, Instagram, etc.), leveraging trending topics, engaging content, and targeted advertising.
  • Develop and implement email marketing campaigns, including email newsletters, promotional offers, and drip campaigns, to nurture and convert leads.
  • Oversee and optimize online advertising campaigns, including pay-per-click (PPC), display ads, and retargeting initiatives, to drive website traffic and conversions.
  • Collaborate with the creative team to develop compelling digital content, such as videos, infographics, and interactive experiences, to enhance customer engagement.
  • Conduct thorough competitive analysis and market research to identify digital marketing trends, opportunities, and best practices within the lottery industry.
  • Utilize web analytics tools (e.g., Google Analytics) to track and analyze website traffic, user behavior, and campaign performance, and make data-driven decisions to optimize digital marketing efforts.

Requirements

  • Minimum of 5 years experience as a Digital Marketing Manager or in a similar role
  • Relevant degree in a recognized institution

Click here to apply