[Vacancy]: Digital and Communications Marketing Manager( Diagnostics Centre) Needed at London Professional Training Centre

May 23, 2024

Job Description

Job Summary

The Digital Marketer will be responsible for developing, implementing, and managing marketing campaigns that promote the diagnostic center’s services. This role requires a deep understanding of digital marketing strategies and the ability to drive patient engagement and growth through various online channels.

Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to promote the diagnostic center’s services and enhance its online presence.
  • Analyze market trends and identify target audiences to tailor marketing campaigns effectively.
  • Set specific digital marketing goals aligned with the broader marketing strategy.
  • Create, curate, and manage engaging content for the diagnostic center’s website, blog, social media, and other digital platforms.
  • Collaborate with medical professionals to generate informative and accurate content related to diagnostic services.
  • Ensure all content aligns with the center’s brand voice and adheres to regulatory and compliance standards.
  • Develop and implement a social media strategy to increase the diagnostic center’s visibility and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
  • Monitor and respond to patient inquiries and feedback on social media.
  • Analyze social media metrics to measure the effectiveness of campaigns and adjust strategies as needed.
  • Enhance the patient journey by optimizing digital touchpoints, including the website, appointment scheduling systems, and patient portals.
  • Implement strategies to improve online reviews and patient testimonials.
  • Foster positive relationships with patients through personalized and effective digital communication.
  • Plan and execute online advertising campaigns on platforms such as Google Ads, social media, and healthcare directories.
  • Manage advertising budgets and ensure a high return on investment (ROI) for all campaigns.
  • Develop promotional materials and digital assets to support a marketing campaign

Benefits

  • HMO, Commission based on sales of medical equipment’s
  • 13th-month salary
  • Monthly commission on income generated.

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