[Vacancy]: Brand Manager – BF Portfolio Needed at Coca-Cola

May 17, 2024
Application deadline closed.

Job Description


  • The Brand Manager for the White Spirits & Super Premium Portfolio will be responsible for the part of the BF Portfolio that includes White Spirits (Gin, Tequila, Rum) and also the Super Premium Whiskeys category of the portfolio.


  • Develops & Implements Brand Plans based on CCHBC’s and Brand Owners Consumer Strategy
  • Develops and executes all ATL / Digital Engaging Communication
  • Evaluate & measure marketing activities including coordination of major PR events and launches as well as high-profile events for consumers, trade, and media.
  • Drive the luxury partnering initiatives across the brand portfolio with like-minded aspirational brands externally.
  • Participates in Commercial Planning to align brand priorities.
  • Establish and maintain high-level, executive contact with accounts, focusing on the establishment and maintenance of strategic relationships.
  • Develops routines and aligns processes with the brand owner’s marketing department.
  • Builds effective relationships with advertising agencies.
  • Create new opportunities for product development and implement them within the agreed time
  • Drives Innovation behind specific Brands
  • Identifies opportunities through market insights & Field Sales feedback from the market and drives initiatives leading to profitability.
  • Ensures successful launching of all new products/categories & best practices sharing with the total team.
  • Builds alliances with key cooperating departments through common routines (PS Trade Mkt / Off Trade Team / NKA Team /e-Com)
  • Develops a cross-functional team approach and routines (Commercial finance, SC, Procurement, and ComEx) to achieve results.
  • Develops and manages the development of the respective Brand Portfolio Annual Business Plan
  • Manages performance at Brand level (Volume, NSR, SOM, Consumer KBIs)
  • Manage brand budget while ensuring achievement of relevant targets.
  • Develops and cascades brand strategy to the total commercial team and leads upward and toward external stakeholders to drive relevant initiatives.
  • Develop an internal communication campaign for informing & engaging stakeholders (new launches, campaigns & brand events)
  • Establishes performance management routines with marketing & customer insights teams.
  • Coordinate the introduction of new products from the development phase and after the launch.
  • Achieve an agreed level of brand contribution through active monitoring and control of pricing, trade offers, and DME (IMAP) spending.


  • Alcohol Category Consumer Marketing Capabilities
  • On-Trade (HORECA) Leadership and acumen
  • Bachelor’s degree plus 5+ years of brand marketing and/or sales experience in a consumer goods environment.
  • Spirits/ Beverage Alcohol industry experience is mandatory.
  • Overall commercial understanding & business judgment – decision-making quality.
  • Demonstrated experience in developing, executing, and managing brand plans, especially on Super Premium Brands
  • Experience planning and/or activating against multicultural consumers: having an “Inclusive Marketing” mindset.

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