Hospital Marketer at Skyhigh Medical Centre

December 21, 2024

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Job Description

  • Job Location: Magodo Phase 2, Lagos
  • Employment Type: Full-time

Responsibilities

Revenue Generation:

  • Develop and execute strategies to meet monthly income generation targets.
  • Identify new business opportunities to drive consistent revenue streams.
  • Monitor performance metrics and adjust strategies to optimize revenue growth.

Partnership Development:

  • Assess strategic partnership opportunities with HMOs (Health Maintenance Organizations) and corporate clients.
  • Foster and manage relationships with physicians to increase referrals and contracts.
  • Explore new product and service feasibility to align with the hospital’s business plans.

Performance Evaluation:

  • Monitor and evaluate the performance of marketing initiatives to ensure alignment with strategic objectives.
  • Develop pricing tactics to maximize profitability while maintaining patient satisfaction and reimbursement standards.
  • Provide regular reports to management on marketing performance and suggested improvements.

Strategy Development and Implementation:

  • Design and execute growth strategies to increase market share and revenue.
  • Plan and execute promotional campaigns, including CMEs (Continuing Medical Education), workshops, patient education programs, lifestyle management initiatives, and health camps.
  • Evaluate the effectiveness of previous marketing programs and assess the viability of new initiatives.
  • Research and explore new markets, geographical areas, and potential customers to expand the hospital’s reach.
  • Develop publicity strategies to enhance brand visibility in the healthcare sector.

Communication and Media Relations:

  • Develop and implement a comprehensive communication plan to be used across all marketing and PR channels.
  • Act as the liaison between the Marketing team and hospital management, ensuring clear communication and alignment of objectives.
  • Manage relationships with media outlets and the wider community to build and maintain a positive brand image.

Requirements

  • Bachelor’s Degree in Marketing, Business Administration, or a related field.
  • Proven experience in marketing in the healthcare industry.
  • Strong communication, interpersonal, and negotiation skills.
  • Ability to work independently and as part of a team.
  • Excellent organizational and time management skills.
  • Knowledge of healthcare services and HMO is an added advantage.
  • Application Closing Date: 20th January, 2025.

Method of Application

Interested and qualified candidates who have experience doing marketing for a hospital should please send their CV to: hr@skyhighmedicalcentre.com using “Hospital Marketer” as the subject of the email.