Job Description
Duties and Responsibilities
- Develop, implement, and manage our social media strategy
- Define the most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools such as Buffer
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales, and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train others in the team
- Provide constructive feedback
- Adhere to rules and regulations
Requirements and Qualifications
- At least 2 years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multi-tasking skills
- Great leadership skills
- Critical thinking and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation, and communication skills
- BSc degree in Marketing or relevant field
Related