[Vacancy]: Group Head, Branding Needed at Dangote

February 28, 2024

Job Description

Job Description

Dangote Group is seeking a highly skilled and experienced Group Head of Branding to join their dynamic team.

Responsibilities

  • Develop the brand management strategy, plan, and approach to achieve strategic business objectives.
  • Plan, budget, and implement key brand management initiatives and campaigns in line with company objectives.
  • Assess the impact of brand management campaigns and periodically revise marketing strategy and plans.
  • To develop and implement a fully integrated brand management communications plan supporting the overall brand strategy, including media, creative campaigns, and PR.
  • Lead brand planning processes by developing and executing annual brand target setting, innovation reviews, and brand strategy reviews.
  • To engage with different businesses and multiple functions as they develop new products where required and ensure brand alignment.
  • Regularly analyze historical new product launches and report on vitality rates.
  • Stay informed of the latest developments in the fields of Brand, Corporate Communications, Marketing Research, Social Marketing and new media. Use this information to inform strategic actions.

Requirements

  • Minimum of ten years of experience in Marketing and Brand Management in a related industry.
  • Strong business acumen coupled with strategic thinking.
  • In-depth knowledge and understanding of Brand Management policies, practices, and trends..
  • Proven ability to comprehend and handle intricate environmental and legislative matters
  • Knowledge of a wide range of communications and marketing techniques, including expertise in social media.
  • Proficiency in CRM tools and strategies is indispensable.
  • Exceptional written, verbal, presentation, and interpersonal abilities
  • Membership in any of the following professional bodies will be an added advantage: NIPR, NIMN, CIMN , APCON, ISMM or CAM.

Click here to apply

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