[Vacancy]: Digital Marketing Manager Needed at Hyphn Resources Limited

March 13, 2024
Application deadline closed.

Job Description

Job Description

  • If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.
  • You are also expected to have solid IT knowledge (frontend and backend) for the management of our website.
  • You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
  • You will work with the marketing team, supporting teams, and vendors to launch campaigns on time and budget.

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
  • Planning, Implementing, managing, monitoring, and upgrading the organization’s website
  • Design, build, and maintain our social media presence
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Responding to and troubleshooting all website issues.
  • Identifying and responding to all website security breaches.
  • Ensuring that the website is protected by enabling the appropriate security measures.
  • Updating HTML, CSS, and JavaScript regularly.
  • Conducting content audits to eliminate redundant or duplicate information.
  • Handling and overseeing all social media pages (Instagram, Facebook, Twitter, LinkedIn, and YouTube)
  • Creating appropriate website content aligned with the organization’s strategy.
  • Ensuring website quality and efficiency by conducting regular test plans.
  • Improving the user experience of the website regularly.
  • Collaborating with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards.
  • Creating strategies to grow subscriber base and web traffic metrics.
  • Ensuring full compliance on the website with all laws and regulations.
  • Keeping up-to-date with industry best practices and monitoring competitor websites.

Requirements

  • B.Sc Degree in Marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Expert Knowledge of Macromedia suite, Adobe suite, Content Management systems, and W3C Web standards
  • Great understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC).
  • Ability to troubleshoot website issues in a fast-paced environment.
  • Strong attention to detail with an analytical mind and outstanding problem-solving skills.
  • Excellent content creation and writing skills.
  • Fantastic time management skills with the ability to multi-task.

Click here to apply

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